by Airsoft guns are realistic toy replicas of actual firearms used by enthusiasts to simulate combat scenarios withcompressed gas, spring power or electric power. Airsoft guns allow individuals to enjoy simulated combat without real firearms in a safe manner. Airsoft activities involve team-based tactical games set in realistic outdoor or indoor scenarios. Airsoft guns fire 6mm plastic Biodegradable Bio BB’s at moderate velocities. The choice of safe yet realistic ammunition makes airsoft an appealing combat simulation option for both adults and children.
The global Airsoft Guns Market is estimated to be valued at US$ 2 Bn in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends driving the growth of the Airsoft guns market is the increasing popularity of Airsoft sports and activities. Airsoft offers a safe and controlled environment for individuals to experience simulated combat scenarios without the danger of real firearms. This has attracted not just gun enthusiasts but also those interested in military simulations, team-based games and outdoor adventure activities. Many schools and organizations across regions have also included Airsoft in their curriculums or extra-curricular activities citing its benefits of instilling tactical skills, teamwork and exercise in a fun manner. Additionally, advancements in Airsoft gun technology have made the replicas and experience more realistic while maintaining safety, further fueling demand.
Porter’s Analysis
Threat of new entrants: The threat of new entrants into the airsoft guns market is moderate as it requires large capital investments for manufacturing facilities and production lines. However, access to digital technologies and online platforms have lowered the entry barriers.
Bargaining power of buyers: The bargaining power of buyers is high in this market as there is a large player base and product differentiation is low. Buyers can negotiate on price points and switch between brands easily.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as the raw materials required are commonly available. However, major suppliers are able to influence pricing to some extent.
Threat of new substitutes: The threat of substitutes is low as airsoft guns have few alternatives for recreational simulation purposes. However, paintball guns pose some threat of substitution.
Competitive rivalry: The competition in the airsoft guns market is high among numerous global and regional players. Manufacturers compete based on product features, pricing, branding and quality.
Key Takeaways
The Global Airsoft Guns Market Size is expected to witness high growth over the forecast period. The global Airsoft Guns Market is estimated to be valued at US$ 2 Bn in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2023 to 2030.
Regionally, North America dominates the market currently due to high participation in recreational shooting sports. The Asia Pacific region is expected to witness the fastest growth on account of rising disposable incomes and an increasing interest in experiential outdoor activities among youth. Many Asian countries like China, Japan and South Korea have growing demand for airsoft guns. China has emerged as a manufacturing hub with presence of numerous domestic brands as well as exports globally. The easy availability and affordable pricing of Chinese airsoft guns is driving regional adoption.
Key players related content comprises: Key players operating in the airsoft guns market include GrainPro Inc., PackFreshUSA, ShieldPro Flexible Packaging, SorbentSystems, IMPAK Corporation, Green Storage Ltd., LPS Industries LLC, Seal King Europe B.V., TPB Plastech Limited, Integra Packaging. These players are focusing on new product development and partnerships to strengthen their market position.
