by Cat litter products are granular or particulate materials used as absorbents in kitty litter trays. These products primarily absorb urine, reduce odors, and clump waste materials from cat feces. Different types of cat litter include clay litter, silica gel litter, natural litter like wheat, paper, walnut shells, and others. The key advantages of using cat litter include proper waste management within homes and prevention of odor issues. With rising pet adoption and growing focus on animal welfare, cat litter products help cat owners maintain hygiene and health for their feline companions.
The global Cat Litter Market is estimated to be valued at US$ 4.97 Bn in 2024 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the Global Cat Litter Market Size is the rising demand for natural litters. Traditional clay litters pose health issues such as dust and bacteria. Natural litters made from recycled paper, corn, wheat, walnut shells, wood pellets, and other materials help address these concerns as they are dust-free and safer for cats as well as the environment. Moreover, the biodegradable properties of natural litters make them a more sustainable alternative to clay. As consumers and pet owners become more aware of the benefits of natural ingredients, the demand for natural cat litters is expected to increase substantially over the forecast period. Another emerging trend is scented and deodorizing litters that help neutralize odors for up to 30 days. Technological advancements are enabling litter manufacturers to infuse litters with odor-eliminating ingredients and fragrances, driving their increasing sales.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low as cat litter market requires high investments and establishment of supply chain networks to source raw materials and distribute finished products at scale.
Bargaining power of buyers: The bargaining power of buyers is moderate since cat litter is becoming a commodity product with availability of substitutes. However, buyers don’t have much influence over prices due to branded products.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw materials used in cat litter production such as clay, silica gel are abundantly available. However, suppliers of scented additives hold some bargaining power.
Threat of new substitutes: The threat of substitutes is moderate as alternatives like paper pellets, silica gel, and even organic litters have gained some traction. However, clay-based variants still dominate the market.
Competitive rivalry: The competitive rivalry is high among key players like Givaudan SA, International Flavors & Fragrances Inc., Firmenich SA etc. as the market is consolidated among fewer global operators.
Key Takeaways
The global Cat Litter market is expected to witness high growth over the forecast period of 2023 to 2030. The global Cat Litter Market is estimated to be valued at US$ 4.97 Bn in 2024 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030.
Regional analysis: North America dominates the global cat litter market currently owing to high cat ownership in countries like the US. However, Asia Pacific is expected to witness fastest growth till 2030 led by growth in pet adoption in China, India.
Key players: Key players operating in the cat litter market are Givaudan SA, International Flavors & Fragrances Inc., Firmenich SA, Symrise AG, Takasago International Corporation. These companies are focusing on new product launches with unique fragrances and textures to cater to the demand for premium cat litters.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
