by Market Overview:
Computer keyboards are one of the most essential input devices used along with electronic gadgets like desktops, laptops, smartphones, tablets etc. Computer keyboards come in a wide variety of styles and layouts depending upon the application and device type. The basic function of a computer keyboard is to allow a user to input text, numbers and other characters to perform various operations. Computer keyboards provide a comfortable and efficient way of interacting with electronic devices.
The global Computer Keyboards Market is estimated to be valued at US$ 5.08 Bn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the computer keyboards market is the increasing demand for ergonomic and wrist-friendly keyboards. Conventional keyboards can cause wrist pain, backaches and fatigue due to improper positioning while typing for long hours. To address this, manufacturers are developing innovative ergonomic keyboards which are contoured and have a split or tilted design to promote natural wrist and arm positions. These ergonomic keyboards provide better support, control and comfort. Another trend is the emergence of customizable and programmable keyboards which allow users to customize and program keys and lighting according to their requirements and applications. This enhances convenience and productivity. Growing preference for alternatives like Bluetooth keyboards is also a defining trend in the market.
Porter’s Analysis
Threat of new entrants: Low requirement for startup capital and technical knowledge allows new companies to easily enter the computer keyboards market. However, established players dominate distribution channels limiting prospects for new entrants.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and undifferentiated nature of products. Price is a major consideration for buyers.
Bargaining power of suppliers: A few major companies supply components for computer keyboards globally. This concentration gives them bargaining power over manufacturers.
Threat of new substitutes: Emergence of alternative input devices like trackpads, touchscreens pose threat to keyboards. However, keyboards continue to be preferred for tasks requiring high data entry.
Competitive rivalry: Intense competition exists among existing players. Focus is on new features, design, reliability and competitive pricing to gain market share.
Key Takeaways
The Global Computer Keyboards Market Size is expected to witness high growth, exhibiting CAGR of 3.9% over the forecast period 2023 to 2030, due to increasing adoption of computers in both personal and professional applications.
The Asian market dominates the global computer keyboards market with a share of over 35% in 2023 led by countries like China, India and Japan. This is attributed to rising disposable income, increasing spend on electronics and growing popularity of gaming. North America stands as the second largest market supported by high sales in the US.
Key players operating in the computer keyboards market include Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd. Logitech dominates the market with wide variety of keyboards for gaming, home and office applications. Microsoft focuses on keyboards designed for its operating systems.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
