by The digestive health products market includes probiotic, prebiotic, and fiber supplements which help to maintain and support gastrointestinal health. Probiotic supplements contain live microorganisms that help improve the gastrointestinal microbial balance, while prebiotic supplements contain non-digestible fibers that act as food for probiotics. Fiber supplements bulks stool and prevents constipation. Digestive health issues such as irritable bowel syndrome, constipation, and acid reflux have been on the rise globally due to factors such as sedentary lifestyle, excessive alcohol consumption, and inadequate intake of dietary fibers. Probiotic yogurt and drinks have also gained popularity as a preventive measure for overall digestive health.
The global digestive health products market is estimated to be valued at US$ 47.2 billion in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023-2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Growing prevalence of digestive disorders: As mentioned in the heading, growing prevalence of digestive disorders globally acts as a key driver for the digestive health products market. According to the National Center for Biotechnology Information, digestive disorders affect 60–70 million people in the US annually. Globally, functional gastrointestinal disorders affect 20–30% of the adult population.
Demand for preventive digestive care: The rising health awareness among consumers regarding the importance of maintaining digestive health through probiotics and prebiotics supplements is fueling the demand for preventive digestive care products. Consumers are increasingly adopting probiotic supplements and probiotic-fortified food and beverages to prevent gastrointestinal issues. This growing trend is further propelling the digestive health products market growth.
Segment Analysis
The digestive health products market can be segmented into prebiotics, probiotics, food enzymes, and gut health supplements. Probiotics is currently dominating the market accounting for over 35% share. This is because of the increased health benefits associated with probiotic supplements for maintaining gut health and immunity. Probiotics help balance your microbiome and support digestive function.
PEST Analysis
- Political: The regulations around health product claims are getting stricter. However, the awareness about gut and digestive health has increased significantly promoting growth of these products.
- Economic: Rising disposable incomes and health awareness has positively impacted the digestive health products industry. Consumers are willing to spend more on preventive healthcare and wellness products.
- Social:Digestive issues are no more considered a taboo. People openly discuss their gut problems encouraging others to adopt healthier lifestyles and use relevant supplements. The social stigma around these issues has reduced.
- Technological: Advancements in research have provided deeper insights into microbiome and their role in overall wellness. New delivery systems are being developed for probiotic supplements ensuring better survival through the gut.
Key Takeaways
The global digestive health products market is expected to witness high growth. The global digestive health products market is estimated to be valued at US$ 47.2 billion in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023-2031.
North America currently dominates the market due to strong awareness levels. Rising prevalence of gut issues like IBS and growing elderly population suffering from chronic diseases will drive future demand. North America accounts for over 40% value share owing to increasing intestinal disorders. According to recent clinical trial results, probiotic supplements showed positive effects in managing symptoms of IBS. The demand is further strengthened by rising health consciousness.
Key players
Key players operating in the digestive health products market are Nestle, Danone, Abbott Laboratories, Yakult Honsha Co. Ltd, DSM, and Arla Foods Inc.
