by Digitally printed wallpapers are gaining popularity owing to various advantages such as high print quality, cost-effectiveness, quick turnaround time, and minimum wastage during production. With the proliferation of advanced digital printing technologies such as UV inkjet and latex printing, manufacturers can offer personalized designs, diverse textures, intricate patterns, and photo-quality prints on wallpapers.
The Digitally Printed Wallpaper Market Size refer to wallpapers that are printed digitally using advanced printing technologies such as UV inkjet printing, latex printing, and others. Key advantages of digitally printed wallpapers include high print resolution and image clarity, vibrant color reproduction, quick design changes and customization options, eco-friendly production with low VOC emissions, and ability to print on diverse materials. Growing consumer demand for expressive interior décor trends and personalized wall aesthetics has propelled the demand for digitally printed wallpapers in both residential and commercial sectors.
The Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.
The digitally printed wallpaper market provides several growth opportunities for players in terms of new product launches, expansion to untouched regional markets, and strategic collaborations & partnerships with e-commerce platforms and interior designers.
Advancements in Digitally Printed Wallpaper Market Size such as continuous inkjet printing, latex inkjet printing, hybrid printing, and others have enabled high-precision digital printing on diverse substrates including wallpapers. This has significantly expanded design possibilities and improved print qualities of digitally printed wallpapers.
Market Drivers
Growing consumer demand for personalized interior designs: Rapid urbanization, rising disposable incomes, and increasing homeownership rates across developing nations are fueling the overall demand for interior décor products. There is rising preference for customized and expressive wall aesthetics among homeowners.
Cost-effectiveness of digital printing technologies: Digitally printed wallpapers can be produced in smaller batches with quick design changes and minimum wastage, making them relatively more affordable than traditional printing. This wide price accessibility is propelling market revenues.
Rising popularity of online interior platforms: Online interior platforms offering extensive catalogues of digitally printed wallpaper designs are attracting a large consumer base. E-commerce is emerging as a key sales channel for digitally printed wallpaper manufacturers.
Current challenges in the Digitally Printed Wallpaper Market
The digitally printed wallpaper market is facing a few challenges currently that hinder its growth prospects. As many modern homes have open plan interiors, it becomes difficult to install large wallpaper panels or murals seamlessly without flaws. This limits the application and designs that can be used. Another challenge is the durability of digital wallpaper prints over long term use. The prints may fade faster than traditional wallpaper if not printed with light-fast inks. Maintaining the quality during handling and logistics is also tough due to the large and fragile panels. Further, digital wallpaper has a higher initial cost than regular paints or wallpaper. This hinders mass adoption until more affordable options are available.
SWOT Analysis
Strength: Wide variety of customized designs and patterns can be produced quickly. Unique appealing designs help in standing out among competitors.
Weakness: High set up and production costs. Durability of prints is still a concern over long usage.
Opportunity: Growing Do-It-Yourself home decor trend and demand for statement walls create scope. Rise of e-commerce allows access to niche global designs.
Threats: Fluctuation in raw material prices impacts costs. Traditional wallpaper and paints are more economical alternatives.
Geographical Regions
North America accounts for the largest share of around 35% of the global digitally printed wallpaper market currently led by the US and Canada. This is attributed to rising home remodeling and renovation activities coupled with high disposable incomes in the region.
The Asia Pacific region possesses huge growth potential for digitally printed wallpaper market in the coming years. Led by developing nations like India and China, the region is anticipated to record the fastest CAGR of over 22% during the forecast period. Rapid urbanization, growth of real estate sector and increasing consumer spending on home interiors in Asia Pacific will drive the regional market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
