by Bag-in-box packaging or liquid packaging bag is an innovative packaging solution for beverages. It offers a flexible, lightweight packaging solution for transporting and dispensing liquid products like wine, fruit juices, sauces, and other liquid foods. The key advantages of bag-in-box packaging over rigid packaging include reduced environmental footprint, better handling and transportation efficiencies, and shelf-life extension through minimized oxygen contact. Growing demand for innovative, sustainable, and affordable packaging from the food and beverage industries is driving the adoption of bag-in-box packaging.
The global Europe bag-in-box packaging market is estimated to be valued at US$ 1790.52 million in 2024 and is expected to exhibit a CAGR of 2.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the Europe bag-in-box packaging market size is growing demand for aseptic bag-in-box packaging from dairy producers. Aseptic packaging prevents microbial contaminations and allows longer shelf life of products without refrigeration. Leading dairy product manufacturers are adopting aseptic bag-in-box packaging solutions to export dairy products to overseas markets where cold chain infrastructure is limited. This is fueling innovation in aseptic bag-in-box packaging material and formats. Moreover, increasing popularity of single-serve or on-the-go size packaging formats is another trend being witnessed as consumers demand convenient packaging solutions. Leading players are focusing on developing small bag-in-box packaging variants for juice, water, and other beverages to leverage this trend.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate in the Europe bag in box packaging market due to the presence of established players and requirement of high initial investment.
Bargaining power of buyers: The bargaining power of buyers is high due to availability of alternative packaging options. Buyers can switch to other packaging types easily.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are numerous suppliers for raw materials used in bag in box packaging.
Threat of new substitutes: The threat of new substitutes is moderate as bag in box packaging has few close substitutes such as pouches, bottles, and aseptic cartons.
Competitive rivalry: The competitive rivalry is high due to presence of numerous established players competing on basis of product innovation, brand image, and price.
Key Takeaways
The Europe bag in box packaging market is expected to witness high growth over the forecast period owing to increasing consumption of beverages such as wine, RTD beverages and fruit juices. The global Europe bag-in-box packaging market is estimated to be valued at US$ 1790.52 million in 2024 and is expected to exhibit a CAGR of 2.4% over the forecast period 2024 to 2031.
Italy dominates the Europe bag in box packaging market and is expected to continue its dominance over the forecast period. The country accounts for around 30% share in the Europe bag in box packaging market due to high consumption of wine. Western Europe dominates the Europe bag in box packaging market and is expected to grow at a CAGR of around 2% during the forecast period. Germany holds the largest share and is forecast to grow at a CAGR of around 1.8% during the forecast period. The growth can be attributed to strong demand from wine and RTD beverages industries.
Key players: Key players operating in the Europe bag in box packaging market are Copperhead Industries, LLC, American Wire Group, Inc., Nehring Electrical Works Company, Kris-Tech Wire, MWS Wire Industries Inc., AFL, LEONI Wire Inc., Fisk Alloy Inc., and Elecref Industries Inc. These players compete on the basis of product innovation, brand image, and price.
