by Maternity wear refers to clothing designed for expectant and nursing mothers. It is manufactured using stretchable and breathable fabrics to accommodate changes occurring in a woman’s body during and after pregnancy. Maternity wear includes tops, pants, skirts, dresses and nightwear. These clothes elastically expand as the womb grows and come with easy nursing access for breastfeeding. The growing female workforce across Europe has boosted the demand for comfortable yet professional maternity clothes that can be worn at work. Working women nowadays want fashionable attires that allow flexibility of movement and hide signs of pregnancy, facilitating a seamless professional life even during motherhood.
The global Europe Maternity Wear Market is estimated to be valued at US$ 432 Mn in 2023 and is expected to exhibit a CAGR of 49% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends driving the Europe maternity wear market is the rising adoption of better fabrics. Manufacturers are increasingly using fabrics like bamboo, organic cotton and Tencel that are breathable and skin-friendly. These fabrics regulate temperature, allowing air circulation and keeping the wearer cool and dry. They are also lightweight, stretchable and wrinkle-resistant, offering great comfort. Another major trend is the popularity of casual maternity styles. With more women joining the workforce during pregnancy, there is higher demand for everyday casual styles like dresses, tops and leggings that can be worn both at home and work. Athleisure styles have also gained traction as nursing mothers look for activewear that is easy to nurse in. Sustainable and eco-friendly maternity fashion is another emerging trend as consumers become more environmentally conscious.
Porter’s Analysis
Threat of new entrants: The Europe maternity wear market has a moderate threat of new entrants as it requires establishing an effective distribution network across European countries. However, the maternity wear market is expanding which provides opportunities for new players.
Bargaining power of buyers: The bargaining power of buyers is high as there are many established brands providing maternity wear at affordable prices in Europe. Buyers can easily switch between brands based on price and quality.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many raw material suppliers and manufacturers in Europe. However, some key materials have limited sources which gives them advantage in negotiating prices.
Threat of new substitutes: The threat of substitutes is low as maternity wear made of comfortable fabrics catering to pregnant women’s needs have no close substitutes. However, regular clothing is a potential substitute.
Competitive rivalry: The competitive rivalry is high among major brands owing to established players and private label brands providing low cost alternatives. Brands compete based on innovation, design, and building brand loyalty.
Key Takeaways
The Europe maternity wear market growth is expected to witness high growth over the forecast period. The global Europe Maternity Wear Market is estimated to be valued at US$ 432 Mn in 2023 and is expected to exhibit a CAGR of 49% over the forecast period 2023 to 2030.
UK holds the largest share due to rising birth rates and increasing consumer spending. Moreover, growing work-life balance initiatives are supporting women’s career and motherhood in the country contributing to market growth.
The increasing demand is fueling new product launches catering to pregnant women’s comfort, fit, and needs. Prominent maternity wear brands are focusing on incorporating breathable fabrics, elasticized waistbands, stretchable fabrics, and adjustable features. They are launching exclusive maternity lines rather than just altered basic designs gaining significant market share.
Key players operating in Europe maternity wear market are BASF SE,Chembond Chemicals Limited,GE Water and Process Technologies,Kurita Water Industries Ltd.,Ion Exchange,Kemira Oyj,AkzoNobel N.V.,Solenis,Thermax Ltd.,Veolia Water Technologies,Accepta Advanced Environmental Technologies,Hubbard-Hall Inc,Beckart Environmental,Ecolab Incorporated. BASF SE leads through its Care Creations brand focusing on sustainable and ethically produced clothing range.Chembond Chemicals Limited specializes in affordable yet fashionable line endorsed by top celebrities.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
