by The Europe Maternity Wear Market is estimated to be valued at US$ 432.0 Mn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The Europe Maternity Wear Market caters to the increasing demand for comfortable and stylish clothing options for pregnant women. The market offers a wide range of products such as maternity jeans, tops, dresses, and outerwear designed to accommodate the changing body shape during pregnancy. With the increasing trend of delaying pregnancies and growing awareness about maternity fashion, the demand for maternity wear is expected to witness significant growth in the European market. The market provides a variety of options for pregnant women to express their personal style while ensuring comfort and functionality.
Market Dynamics:
The Europe Maternity Wear Market is driven by two main factors. Firstly, the increasing maternal age in Europe is leading to a higher demand for maternity wear. Women are delaying pregnancies, which results in a longer period of pregnancy and a greater need for comfortable clothing options. Secondly, the growing awareness about maternity fashion among pregnant women is driving the market growth. Women today seek stylish and trendy clothing options during pregnancy, which has led to the emergence of numerous maternity wear brands offering fashionable and comfortable clothing options.
Overall, the Europe Maternity Wear Market is witnessing high growth prospects due to the increasing maternal age and growing awareness about maternity fashion. The market is expected to continue to grow over the forecast period, providing a wide range of fashionable and comfortable clothing options for pregnant women in Europe.
Segment Analysis
The Europe maternity wear market can be segmented into clothing type, distribution channel, and region. In terms of clothing type, the dominating segment is the tops and t-shirts segment. This segment is expected to dominate due to the high demand for comfortable and stylish tops and t-shirts among pregnant women. These clothing types provide the necessary comfort and flexibility during pregnancy while also keeping up with the latest fashion trends. Additionally, the tops and t-shirts segment offers a wide range of options in terms of designs, colors, and sizes, catering to the diverse preferences of pregnant women.
PEST Analysis
Political: The political environment in Europe is stable and supportive of the maternity wear market. Government regulations and policies promote women’s rights and ensure equal opportunities for pregnant women in the workplace.
Economic: Europe has a high disposable income, which positively impacts the maternity wear market. Pregnant women in Europe are willing to spend more on high-quality and fashionable clothing during their pregnancy.
Social: There is a growing awareness and acceptance of maternity wear in Europe. Pregnant women are actively seeking trendy and comfortable clothing options, leading to increased demand in the market.
Technological: Advancements in technology have played a significant role in the growth of the maternity wear market. Online platforms and e-commerce websites have made it easier for pregnant women to shop for maternity wear, providing convenience and a wider range of options.
Key Takeaways
The Maternity Wear Market Growth is expected to witness high growth, exhibiting a CAGR of 6.6% over the forecast period. This growth can be attributed to the increasing awareness and acceptance of maternity wear among pregnant women. With the rising disposable income in Europe, pregnant women are willing to spend more on high-quality and fashionable clothing during their pregnancy.
In terms of regional analysis, Europe is the fastest-growing and dominating region in the maternity wear market. The region has a large population of pregnant women who are conscious about their fashion choices and prioritize comfort during pregnancy. Additionally, the social acceptance of maternity wear in Europe further contributes to the region’s dominance in the market.
Key players operating in the Europe maternity wear market include Gap Inc., Seraphine, Isabella Oliver, H&M Hennes & Mauritz AB, Brunelli and Co. S.R.L, Mothercare, Boob Design, Pink Blush Maternity, Organic & More, and Adidas America Inc. These key players offer a wide range of maternity wear options, catering to the diverse preferences and needs of pregnant women in Europe.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
