by The Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 50.55 Bn in 2021 and is expected to exhibit a CAGR of 1.62% over the forecast period 2021-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The Europe Tissue and Hygiene Paper Market consists of products such as tissue and hygiene paper, which are used for personal hygiene and cleanliness. These include toilet tissues, facial tissues, paper towels, wipes, diapers, and sanitary napkins, among others. The market is driven by the increasing awareness of personal hygiene and the growing demand for eco-friendly products.
Market Dynamics:
The two main drivers for the growth of the Europe Tissue and Hygiene Paper Market are increasing awareness of personal hygiene and the growing demand for eco-friendly products. With the rise in disposable income and urbanization, consumers are becoming more conscious of maintaining personal hygiene, leading to an increased demand for tissue and hygiene paper products.
The COVID-19 pandemic has further emphasized the importance of personal hygiene, driving the demand for tissue and hygiene paper products. The use of these products has increased significantly, especially hand sanitizers, wet wipes, and toilet papers, as consumers seek to prevent the spread of the virus.
Additionally, there is a growing trend towards eco-friendly products in the market. Consumers are increasingly concerned about the environmental impact of the products they use and are switching to sustainable alternatives. Manufacturers are focusing on producing tissue and hygiene paper products that are biodegradable, made from recycled materials, and free from harmful chemicals.
Segment Analysis:
The diaper segment dominates the Europe Tissue and Hygiene Paper Market, with high demand from the infant and adult population. The increasing birth rate and aging population drive the demand for diapers, both for babies and adults with incontinence issues. Additionally, the development of technologically advanced diapers, such as those with increased absorbency and improved leak protection, further fuels the segment’s growth.
PEST Analysis:
Political: The tissue and hygiene paper industry is subject to regulations on waste disposal, environmental sustainability, and hygiene standards by regulatory authorities, which can impact market growth.
Economic: The growing economy and disposable income in Europe contribute to the increasing demand for tissue and hygiene paper products, as consumers prioritize personal hygiene and cleanliness.
Social: Changing lifestyles, urbanization, and increasing awareness of personal hygiene among consumers are driving the demand for tissue and hygiene paper products.
Technological: Advancements in technology have led to the development of innovative and eco-friendly tissue and hygiene paper products, meeting consumer demands for sustainability and effectiveness.
Key Takeaways:
In terms of market size, the Tissue and Hygiene Paper Market Growth is expected to witness high growth, exhibiting a CAGR of 1.62% over the forecast period. This growth can be attributed to the increasing awareness of personal hygiene and the growing demand for eco-friendly products.
Regionally, Europe is the fastest-growing and dominating region in the tissue and hygiene paper market. The region’s high population density, rising disposable income, and strong awareness of personal hygiene contribute to market growth.
Key players operating in the Europe Tissue and Hygiene Paper Market include Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV. These players are focusing on product innovation, sustainable practices, and strategic partnerships to maintain a competitive edge in the market.
