by Air purifiers have become an essential part of residential and commercial spaces in GCC countries due to rising air pollution issues. These devices effectively remove dust, pollen, pet dander, smoke, odors and other allergens from indoor air. Portable air purifiers are gaining popularity among homeowners as they can conveniently be moved from one room to another. On the other hand, whole house air purifiers provide purified air throughout the property. The market is also witnessing strong demand from the commercial sector owing to growing health concerns in offices, hospitals and public places.
The global GCC Air Purifier Market is estimated to be valued at US$ 127.3 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The GCC air purifier market is witnessing the trend of increased adoption of smart connected devices. These devices can be operated, monitored and controlled using smartphones and other smart home systems. Features like Wi-Fi connectivity, voice control through virtual assistants and real-time air quality monitoring are in high demand. Furthermore, manufacturers are focusing on developing air purifiers equipped with HEPA and activated carbon filters that effectively capture pollutants at the nano level. Growing health awareness among consumers has also boosted the sales of medical air purifiers that purify air for dust mites, pet dander, germs, viruses and other allergens.
Porter’s Analysis:
Threat of new entrants: The threat of new entrants is moderate. While air pollutions rates are rising in GCC countries, the market is dominated by well established global brands that have significant brand awareness and economies of scale.
Bargaining power of buyers: The bargaining power of buyers is high. Buyers have a variety of options at different price points and specifications to choose from. They can negotiate on price discounts especially for bulk purchases.
Bargaining power of suppliers: The bargaining power of suppliers is moderate. Key components such as filters and motors are available from multiple global suppliers. Switching costs are relatively low.
Threat of new substitutes: The threat of new substitutes is low. While regular cleaning and ventilation are alternatives, air purifiers provide a targeted solution for allergen, smoke and pollutant removal.
Competitive rivalry: The competitive rivalry is high. Major players compete on factors like pricing, features, brand reputation and after sales service.
Key Takeaways
The Global GCC Air Purifier Market Size is expected to witness high growth on account of rising air pollution levels across major cities in GCC countries. The global GCC Air Purifier Market is estimated to be valued at US$ 127.3 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
The United Arab Emirates air purifier market accounts for over 40% share of the GCC region currently and is expected to maintain dominance over the forecast period supported by stringent government regulations to curb pollution. Government initiatives to diversify the economy through mega events are also expected to increase pollution levels thereby driving demand for air purifiers in the country.
Key players operating in the GCC Air Purifier Market are E. & J. Gallo Winery, Constellation Brands, Inc., The Wine Group, Treasury Wine Estates. These players are focusing on expanding their product portfolios with smarter features and establishing partnerships with local distributors to strengthen market presence.
