by Gellan gum, also known as gelan gum, is a polysaccharide extracted from fermentation of the microorganism Pseudomonas elodea. It is widely used as a gelling, thickening and stabilizing agent in various food products. The gellan gum market has witnessed significant growth owing to its versatile functionality and benefits over other gelling agents. It forms thermo-reversible gels which are elastic and have a neutral taste. The textures imparted by gellan gum are translucent and brittle which are suitable for manufacturing clear or colored gelled products. It also has excellent heat and shear stability and forms soft, elastic gels even at high temperatures.
The global gellan gum market is estimated to be valued at US$ 216.82 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the gellan gum market size is its increasing demand from the organic and clean label food industry. With growing health consciousness, consumers are shifting towards food products made from natural ingredients. Gellan gum is approved by various regulatory bodies like FDA and EU for use in food products due to its status as a natural polysaccharide. Various gellan gum manufacturers are focusing on developing high purity gellan gum products to meet the requirements of clean label and organic certification. Another major trend is the development of low acyl gellan gum. Low acyl gellan gum has superior gel strength and thermoreversible properties compared to high acyl variant. It also has less objectionable taste and is thus preferred for use in beverages, dairy and desserts.
Porter’s Analysis
Threat of new entrants: Low capital requirement but established players have economies of scale advantage.
Bargaining power of buyers: Buyers have moderate bargaining power as there are substitute products available.
Bargaining power of suppliers: Suppliers have moderate bargaining power as raw material sources are concentrated.
Threat of new substitutes: Threat from other hydrocolloids like xanthan gum, carrageenan and alginate which limits pricing power.
Competitive rivalry: Intense competition among established players like DSM, CP Kelco to maintain market share.
Key Takeaways
The global Gellan Gum market is expected to witness high growth. The global gellan gum market is estimated to be valued at US$ 216.82 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030.
Asia Pacific region currently dominates the global market and is expected to maintain its position over the forecast period. Factors such as increasing consumption of food and beverages along with growing usage in personal care products are driving the regional market. North America is anticipated to witness significant growth owing to rising health-conscious population driving demand for clean label food products. Europe is also expected to offer lucrative opportunities for market players over the forecast period.
Key players operating in the Gellan Gum market are DSM, CP Kelco, H & A Canada Inc., Nanjing Joyfulchem Co., Ltd., Dancheng Caixin Sugar Industry Co. Ltd., Zhengzhou Cinogel Biotech Co., Ltd., Hangzhou Gellan Solutions Biotec Co., Ltd., DuPont, Hebei Xinhe Biochemical Co. Ltd, and Nutricorn Co., Limited. DSM and CP Kelco hold a significant share of the global market. Companies are focusing on new product launches and capacity expansions to strengthen their market position
