by Market overview
Bodybuilding supplements are nutritional products aimed to support muscle gain and strength during physical training routines. Key categories include proteins, pre-workout, creatine, BCAAs, and testosterone boosters. Bodybuilding supplements help athletes meet the extensive nutritional demands of rigorous weightlifting. With their ability to trigger anabolism and support recovery, supplements enable bodybuilders to push further towards their physique goals.
The Global Bodybuilding Supplements Market is estimated to be valued at US$ 38.12 Billion in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period of 2024 to 2031.
Key Takeaways
Key players operating in the bodybuilding supplements market are Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., BA Sports Nutrition, CSN, AMCO Proteins, DYMATIZE ENTERPRISES, LLC., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., and The Bountiful Company.
Global Bodybuilding Supplements Market Demand is Growing for bodybuilding supplements can be attributed to the increased popularity of fitness and muscle building among millennials. Moreover, with the growing health and wellness trend, more people are adopting bodybuilding as part of their active lifestyle. This has significantly boosted the sales of various bodybuilding supplements over the recent past.
The market is witnessing increased opportunities in developing economies due to rising living standards, growing health awareness, and expansion strategies by key players. The proliferation of online sales and virtual training is also supporting the global expansion of the bodybuilding supplements market.
Market Key Trends
One of the major trends in the Global Bodybuilding Supplements Market is the growing demand for plant-based supplements. With increasing health and environment consciousness, people are preferring supplements derived from plant and herbal sources over chemical or animal-based alternatives. As a result, supplement brands are innovating novel ranges of vegan protein powders and BCAAs. This shift towards natural and sustainable products is expected to shape the future growth trajectory of the market.
Porter’s Analysis
Threat of new entrants: The high cost required for R&D, manufacturing, and brand building makes it difficult for new players to enter this market.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes and differentiated products offered by established brands.
Bargaining power of suppliers: A few large suppliers dominate the ingredient supply chain, giving them significant bargaining power.
Threat of new substitutes: Substitutes like protein powders and energy drinks pose a moderate threat.
Competitive rivalry: Players compete on the basis of product innovation, brand image, and competitive pricing.
Geographical Regions
North America has the largest market share currently in terms of value due to growing health awareness. Key factors driving growth include rising health consciousness among individuals for muscle building.
Asia Pacific is expected to be the fastest growing region during the forecast period on account of increasing participation in sports activities and rising disposable income in developing countries like India and China. Emerging markets in Asia have a potential to boost the demand for supplements due to increasing preference for healthier lifestyles.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
