by Ceramic sanitaryware includes bathroom accessories made from ceramic materials like wash basins, toilet sinks, urinals, and others. Ceramic sanitaryware offers advantages like high durability, stain and corrosion resistance, and easy maintenance over other bathroom fixtures. Rising disposable income and changing lifestyles in India are driving demand for premium sanitaryware products from the residential sector. The growing awareness about hygiene and sanitation is also propelling demand for ceramic sanitaryware in both residential and commercial applications.
The India Ceramic Sanitaryware Market is estimated to be valued at US$ 5006.12 Mn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the India Ceramic Sanitaryware are BASF SE, AkzoNobel N.V., Henkel AG & Co.KGaA, Solvay SA, Huntsman Corporation, Eastman Chemical Company, Lonza Group Limited, Procter & Gamble Co., Croda International Plc., The Dow Chemical Company, Betco Corporation, Sealed Air Corporation and Ecolab Inc. The major players are focusing on new product launches and geographical expansion to gain more market share.
Rising income levels and rapid urbanization are expected to create significant opportunities for players in the India Ceramic Sanitaryware Market Size The growing demand for premium sanitaryware products from Tier I and Tier II cities will support the market expansion over the forecast period.
The increasing expenditure on infrastructure development and commercial projects like malls, offices are propelling demand for sanitaryware from non-residential sectors. Major players are focusing on increasing their footprint in international markets like Southeast Asia, Middle East, and Africa to leverage growth opportunities.
Market Drivers
The demand for India Ceramic Sanitaryware Market is expected to significantly grow owing to the increasing population and rapid urbanization in India. Growing construction activities in the residential sector supported by government’s housing schemes will drive market growth. Also, the rising awareness regarding hygiene and sanitation is promoting the adoption of branded premium sanitaryware products among Indian consumers.
PEST Analysis
Political: The government promotes initiatives like ‘Swachh Bharat Abhiyan’ which boosts demand for sanitaryware products. Regulations regarding quality standards are implemented.
Economic: Rising income levels and urbanization are increasing affordability of sanitaryware products. Construction sector growth contributes to demand from real estate developers.
Social: Health and hygiene awareness is driving adoption of branded sanitary fittings. nuclear families prefer quality products for better living standards.
Technological: Manufacturers focus on new designs, customized solutions and eco-friendly materials like wood, glass to attract premium customers. Digitization helps promote and sell products online.
The market in terms of value is concentrated majorly in metro cities and tier 1 cities of India due to higher purchasing power and demand. The urban population prefers quality products from branded players for their homes.
The southern region of India especially cities like Chennai, Bangalore and urban centers in Kerala is witnessing fastest growth for ceramic sanitaryware. Economic development, disposable incomes and changing consumer preferences are boosting demand from these geographies at a rapid pace.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.
