by Scalp care involves the treatment and nourishment of the scalp and hair follicles. Products used in scalp care include shampoos, conditioners, serums, oils, and other hair care treatments. Effective scalp care is essential for healthy hair growth as it maintains the pH balance and eliminates issues like dandruff, itching, irritation, and dryness on the scalp. The rising concerns about hair fall and scalp related problems have been fueling the demand for specialized scalp care products. Innovation in formulations by introducing natural ingredients has made scalp care more effective and convenient.
The Global scalp care market is estimated to be valued at US$ 14.8 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. These players are focusing on new product launches and expansion strategies to gain a competitive edge in the market.
The key opportunities in the Scalp Care Market Share include rising disposable income, growing millennial population, and increasing awareness about hair and scalp-related issues through social media platforms and e-commerce websites. Manufacturers are launching customized products targeting various scalp problems as consumers are more aware and informed.
The global expansion of the scalp care market is supported by expanding retail channels. Major players are focusing on expanding their presence in developing regions of Asia Pacific and Latin America through online and offline retail formats. E-commerce has made scalp care products more accessible globally.
Market drivers
The rising prevalence of dandruff and other scalp-related problems due to changing lifestyles and pollution is a major market driver. According to survey reports, nearly 50% of the global population suffers from dandruff at some point which is compelling them to use specialized anti-dandruff shampoos and scalp treatments. The growing demand for natural and organic hair care products is also fueling the demand. Consumers prefer formulations containing ingredients like jojoba oil, argan oil, aloe vera, and tea tree oil which nourish the scalp without side effects.
PEST Analysis
Political: The regulations pertaining to ingredients used in scalp care products and advertisement claims made by brands undergo regular changes. Stringent rules regarding manufacturing practices and product quality are in place.
Economic: The overall economic growth influences consumer spending on hair and scalp care regimes. A rise in disposable incomes boosts demand for premium natural and organic scalp care lines.
Social: Growing awareness about hair and scalp health drives consumption. Social media further promotes haircare brands and influences trends. Users actively look for solutions to hair problems like dandruff, hair fall and dryness.
Technological: Advanced formulations integrating active ingredients from natural sources are gaining favor. The use of essential oils, vitamin complexes, herbal extracts etc., deliver effective results. Digital modes of shopping expand the consumer base.
The North American region currently accounts for the largest share of the global scalp care market value owing to extensive consumption. The rising health consciousness prompts regular usage of specialized scalp treatments and conditioning products.
The Asia Pacific region is projected to experience the fastest growth during the forecast period, driven by growing expenditures on personal grooming and lifestyle changes in countries like China, India and South Korea. Rapid urbanization, demographic shifts and expanding middle class populations boost demand in the region.
