by Market Overview:
The camping power bank market is estimated to be valued at US$ 654.7 million in 2023 and is expected to exhibit a CAGR of 12.3% over the forecast period 2023 – 2030, as highlighted in a new report published by Coherent Market Insights. Camping power banks enable convenient charging of electronic devices such as campings, laptops, tablets and other portable devices in the absence of a power source and are suitable for various outdoor recreational activities.
Market Dynamics:
Increasing participation in outdoor recreational activities such as hiking, camping, trekking and others is a key driver of the camping power bank market growth. According to a report published by the Outdoor Industry Association, outdoor recreation in the US generated $887 billion in annual consumer spending in 2022. Furthermore, frequent power outages during camping expeditions have significantly boosted the demand for portable charging solutions like camping power banks that offer reliable backup power. In addition, rising disposable income and growing inclination towards eco-friendly lithium-ion camping power banks are further fueling the market expansion over the forecast period.
Market key trends:
The camping power bank market is witnessing high demand due to the increasing popularity of outdoor recreational activities. Growing environmental concerns are compelling people to spend more time in nature, thereby driving the adoption of portable power sources. Furthermore, technological advancements in battery technology have enabled manufacturers to develop lightweight and high-capacity power banks, making them suitable for camping use. The trend of social media vacations is also fueling the need for portable chargers that can be easily carried along during outdoor adventures to facilitate content creation and sharing.
SWOT Analysis
Strength: Camping power banks offer convenient portability and allow users to charge multiple devices away from grid sources of electricity.
Weakness: Initial high costs and additional expenses of replacement batteries can be prohibitive for some customers.
Opportunity: Growing interest in glamping and vanlife trends present an opportunity for companies to develop customized power solutions for various outdoor applications.
Threats: Strict regulations around battery transportation could pose challenges from a supply chain perspective. Dependence on battery technology developments by external vendors is also a threat.
Key Takeaways
The global Camping Power Bank Market Size is expected to witness high growth, exhibiting CAGR of 12.3% over the forecast period, due to increasing popularity of outdoor activities. The US dominated the North America regional market in 2023, backed by growing participation in camping and other nature-based recreational pursuits in the country.
Regional analysis
The Asia Pacific camping power bank market is anticipated to grow at the fastest rate during the forecast period owing to rising living standards and disposable incomes in densely populated countries like India and China. China represents both a massive production and demand center for portable power banks given the country’s large electronics manufacturing industry as well as growing number of young outdoorsy population.
Key players
Key players operating in the camping power bank market include Anker, Duracell, EcoFlow, Goal Zero, Jackery, MAXOAK, NEXPON, Omnicharge, ORYTO, OUTXE, Pisen, RavPower, Rockpals, Samsung, Suaoki, X-DRAGON, Zendure, RIVER, Crave, and Intova. Larger companies like Anker and RavPower have established themselves as goto brands due to their reliable, high-capacity offerings while newer startups are actively launching advanced solutions tailored for various outdoor use cases.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
