by With rapid industrialization and urbanization across many GCC countries in recent decades, air pollution levels have increased significantly due to emissions from vehicles, power plants, construction activities and dust storms. Air purifiers have therefore emerged as an effective indoor solution to counter rising air pollution. Air purifiers help trap fine particulate matter such as PM2.5 and PM10 as well as airborne allergens and other pollutants through High-Efficiency Particulate Air or HEPA filters. The market hosts a wide variety of air purifiers suitable for homes as well as commercial spaces such as offices. Models are available according to room size and coverage area needed. Leading brands offer advanced features such as connectivity for remote monitoring via mobile apps, smart sensors to adjust fan speed according to indoor air quality, and additional filters to reduce odors and gaseous pollutants.
The global GCC Air Purifier Market is estimated to be valued at US$ 127.3 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The GCC air purifier market iswitnessing rise in demand for portable air purifiers owing to their compact size and ease of movement within homes and offices. Portable air purifiers are small table-top models that can be placed in any room and moved as per requirement. Their lightweight nature makes them ideal for small flats as well as large homes and commercial spaces. Moreover, innovation continues with new air purifier models integrated with additional features such as humidifiers, UV lights, and aroma diffusers. This is expected to further drive their adoption among consumers looking for multi-functional products. Sensors and smart connectivity also allow remote monitoring and automatic adjustment of purification levels according to indoor and outdoor air quality.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the GCC air purifier market is moderate. New players need to invest heavily in R&D, branding, and distribution networks to compete with established brands.
Bargaining power of buyers: The bargaining power of buyers in the GCC air purifier market is high due to the availability of various product options at different price points. Buyers can negotiate on prices based on the features offered.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as key components used in air purifiers such as filters, motors, and sensors are available from a variety of domestic and global suppliers.
Threat of new substitutes: The threat of substitutes is low as air purifiers provide a unique value proposition of improving indoor air quality that cannot be replicated by other products.
Competitive rivalry: The competitive rivalry in the market is high due to the presence of global and regional brands offering varied product portfolios at different price points.
Key Takeaways
The global GCC air purifier market is expected to witness high growth. Rapid urbanization, rising pollution levels, and increasing health awareness are driving the demand for air purifiers in the region. The global GCC Air Purifier Market is estimated to be valued at US$ 127.3 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030.
Regional analysis
The KSA region currently dominates the GCC air purifier market owing to high pollution levels in major cities. The UAE air purifier market is growing rapidly due to growing health consciousness among consumers and rising disposable incomes. Other GCC countries are also witnessing an increase in demand for air purifiers to curb indoor air pollution.
Key players
Key players operating in the GCC air purifier market are Sharp Corp., LG, Samsung, Hitachi, and Panasonic. Sharp Corp. is a leading player with a wide range of air purifiers for domestic and commercial use. LG also offers advanced air purifiers with innovative features. The market players compete on aspects such as technology, features, design, and after-sales services.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
