by The women’s swimwear market has seen increased popularity owing to growing participation in beach sports and outdoor activities. Women’s swimwear comes in various styles including one-piece, two-piece, swimming costumes, swimsuits, tankinis, monokinis and others to suit different needs. The market has witnessed rising demand for stylish yet functional swimwear produced using advanced fabrics that offer qualities like quick drying, UV protection and comfort.
The global women’s swimwear market is estimated to be valued at US$ 10435.71 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the women’s swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These brands offer a wide variety of trendy swimsuits catering to different body types and preferences.
The women’s swimwear market trends provides significant opportunities for manufacturers to expand their product lines and venture into more niches like modest swimwear, swimwear for older women, maternity swimwear, and swimwear featuring plus sizes. Manufacturers are also innovating materials to enhance characteristics like UV protection, quick drying, wrinkle resistance and stretchability.
Technological advancements in fabric engineering have allowed production of swimwear made from performance fabrics that offer wrinkle-free qualities, UV protection, quick drying and stretchability for enhanced comfort and fit. Many brands now offer swimsuits made from eco-friendly and recycled materials to cater to growing demand for sustainable fashion.
Market drivers
A key driver for the women’s swimwear market is the rising popularity of outdoor water sports and beach activities among women globally. With increase in leisure time and disposable incomes, more women are taking up sports like swimming, surfing, water polo and beach volleyball which is fueling demand for functional swimwear. Changing lifestyle trends focused on health, fitness and recreation have boosted participation of women in water games and events held at beaches, oceans and pools. This is expected to continue driving demand over the forecast period.
Current challenges in Women’s Swimwear Market:
The Women’s Swimwear market is facing various challenges which is hampering its growth. Raw material prices are highly volatile which constantly increases the production costs. Developing trendy and fashionable designs within a short period to meet changing customer preferences is a difficult task for brands. Maintaining quality standards and ensuring product safety becomes challenging for manufacturers due to lack of proper guidelines. Growing counterfeit products deeply impact the sales revenue of established players. Environmental regulations related to material disposal are becoming stricter requiring high investments in compliance.
SWOT Analysis
Strength: Wide range of product portfolio with variety in styles, fits, material, and price bands. Strong brand recognition of premium global players attracts customers.
Weakness: Heavy dependence on few raw material suppliers makes supply susceptible to price fluctuations. Limited control over unorganized cheap local manufacturers.
Opportunity: Scope for market expansion in developing nations witnessing rising fashion consciousness. Growth of online retail channels aid accessibility beyond metropolitan regions.
Threats: Intense competition from private labels and local brands eroding market share of top brands. Vulnerable to seasonal demand fluctuations and weather conditions affecting sales.
Geographical regions with highest market value
North America accounts for the largest share in the global Women’s Swimwear market in terms of value. Presence of industry giants and health awareness drive higher consumption in the US and Canada. Europe remains the second largest market led by countries like Germany, UK, France, and Italy known for their fashion industry.
Fastest growing geographical region
Asia Pacific region is projected to witness the fastest growth during the forecast period attributed to rising living standards, growing middle class, and hot weather climate in major economies like China, India facilitating swimwear usage. Beach destinations and water sports are gaining popularity augmenting sales volumes across Asia Pacific.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
